On April 8, 2015, China Rubber Industry Association held the 2015 China Rubber Annual Conference and China Rubber Industry Exhibition in Guangzhou. The conference emphasized that if the rubber industry wants to achieve rapid development, it must strengthen innovation drive, seek intelligent transformation, green development and structural optimization. At present, the pressure of the rubber industry in China is increasing, the main economic indicators of the industry remain low, the profit growth rate is low, and the tire profit of the leading product is continuously negative growth.

With the increasing downward pressure of the domestic economy and the weak recovery of the international economy, the operational risks of the industry gradually emerge. Faced with the new normal situation, the rubber industry must change from investment-driven to innovation-driven. Through technological innovation, business model innovation and other innovations, it should concentrate on breaking through a number of basic commonalities and core key technologies to provide the driving force for the sustainable development of the rubber industry. It is necessary to seize the new wave of technological innovation and the trend of information development, vigorously develop intelligent manufacturing and use information technology. We should reform traditional industries and carry out pilot demonstration projects of intelligent manufacturing, such as smart factories, and strengthen technological transformation to solve some technical weaknesses in industrial restructuring and upgrading and the links that need industrialization. At the same time, we should continue to optimize the industrial structure, develop new products such as green tires, aviation tires, high-performance rubber, special rubber and so on; intensify efforts to eliminate backward capacity, continue to resolve the contradiction of excess capacity, promote enterprise merger and reorganization, and transform and upgrade traditional industries.

Delegates at the meeting said that an important direction of innovation-driven is intelligent manufacturing, and intelligent transformation will be an important direction for the rubber industry to move towards high-end. That is to say, through the Internet, machines and machines "dialogue", through the means of information technology to strengthen enterprise management, manufacturing, production, the whole process of product informatization, so that China's manufacturing to China's "smart" manufacturing transformation.

Ningguo Shunda, as a company producing seals, is also a member of the rubber industry. In view of the current situation, it is necessary to make a new marketing model. Starting from scientific and technological innovation, Ningguo Shunda designs and develops more high-tech high-end products in order to achieve better and faster development.